Energy & Sports Drinks: U.S. Market Trends & Opportunities

PackagedFacts
May 10, 2017
54 Pages - MSPF10178
$2,000.00

Energy & Sports Drinks: U.S. Market Trends & Opportunities

This report encompasses energy drinks and sports beverages (as commonly defined in the industry) sold in single-serve containers for personal consumption. Excluded are bulk (family-size) products as well as other single, ready-to-drink (RTD) non-alcoholic beverage types (e.g., bottled and enhanced waters, juice drinks, dairy beverages, and carbonated soft drinks).

This report quantifies trends in retail sales for the major categories of energy and sports beverages, including drinks, drink mixes, and shots. Both historical and forecasted growth are provided as a compound annual growth rate (CAGR), which employs only the first and final values of a series. Readers are encouraged to consider historical volatility when assessing trends.

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CHAPTER 1: EXECUTIVE SUMMARY
MARKET PROJECTIONS
Figure 1-1 | Key Trends & Projected Growth in the U.S. Energy and Sports Drinks Retail Market
Scope of this Report
METHODOLOGY
CHAPTER 2: THE MARKET
MARKET SIZE & SEGMENTATION
Scope & Methodology
Product Definitions
Market Size & Historical Trends
Figure 2-1 | U.S. Retail Sales of Energy and Sports Drinks, 2011-2016 (in millions of dollars)
Figure 2-2 | U.S. Population by Select Cohorts, 2011 vs. 2016 (in millions of persons)
Figure 2-3 | U.S. Production of Select Non-Alcoholic Beverages, 2011 vs. 2016 (in billion of gallons)
Illustration 2-1 | The “Rethink Your Drink” campaign
Market Segmentation
Figure 2-4 | U.S. Retail Sales of Energy Drinks, 2012-2016 (% year-on-year change)
Figure 2-5 | Retail Sales of Energy Drinks by Product Segment, 2011-2016 (in millions of dollars)
Figure 2-6 | U.S. Energy Drink Sales: Retail Dollar Share by Product Segment, 2011 vs. 2016
Figure 2-7 | Retail Sales of Sports Drinks by Product Segment, 2011-2016 (in millions of dollars)
Figure 2-8 | U.S. Retail Sales of Sports Drinks, 2012-2016 (% year-on-year change)
PROJECTED MARKET GROWTH
Market Projections
Figure 2-9 | Projected Retail Sales of Energy and Sports Drinks, 2016-2021 (in millions of dollars)
Factors Influencing Market Growth
Figure 2-10 | U.S. Population by Select Cohorts, 2016 vs. 2021 (compound annual growth rate)
Figure 2-11 | Projected Retail Sales of Energy Drinks, 2016-2021 (in millions of dollars)
Illustration 2-2 | Bai Antioxidant Infusion
Figure 2-12 | Projected Retail Sales of Sports Drinks by Product Segment, 2016-2021 (in millions of dollars)
CHAPTER 3: MARKETING & RETAILING
THE MARKETERS
The Range of Marketers
Figure 3-1 | Share of Beverage Industry Revenue by the Largest Firms: 2002, 2007, 2012 (percent)
Leading Marketers
Figure 3-2 | Usage Rates for Leading Sport Drink Brands, 2012-2016 (percent of sports drink users)
Figure 3-3 | Usage Rates for Leading Energy Drink & Shot Brands, 2012-2016 (percent of energy drink users)
MARKETING & NEW PRODUCTS
Marketing Trends
Figure 3-4 | Energy and Sports Drink/Shot Usage by Video Game Usage, 2016 (percent of product users and index)
Illustration 3-1 | Gamma Lab’s G Fuel energy drink brand
Illustration 3-2 | Marketing copy for BrainJuice “liquid brain supplement”
Illustration 3-3 | Mommy Scene endorsement of Dark Dog Energy Drinks
New Product Trends
Illustration 3-4 | Scheckter’s Organic Energy Drinks
Illustration 3-5 | Gatorade G Organic Sports Drink
Illustration 3-6 | RockStar Organic Energy Drink
Figure 3-5| Usage of Bottled Spring Water & Sparkling Water by Gender, 2016 (percent and index)
Illustration 3-7 | Runa Energy Drink
Illustration 3-8 | Hiball Energy Drinks
Illustration 3-9 | BodyArmor SuperWater
Illustration 3-10 | Coco5 Coconut Water
Illustration 3-11 | Phenoh 7.4 Hydration Beverage
Illustration 3-12 | Prevention Magazine’s Mango-Go-Go Recovery Smoothie
Illustration 3-13 | BrainJuice supplement
Illustration 3-14 | Eboost Energy Powder
Illustration 3-15 | ÁvitaeXR energy drink featuring
Illustration 3-16 | Gatorade Gx Personal Hydration System
RETAILING TRENDS
Figure 3-6 | Convenience Store Visits Among Energy Drink, Energy Shot, & Sports Drink Users, 2016 (percent of product users and index)
CHAPTER 4: THE CONSUMER
CONSUMER TRENDS
Product Usage Rates
Figure 4-1 | Usage Rates for Selected Ready-to-Drink Beverages, 2008-2016 (percent of U.S. adults)
Figure 4-2 | Number of Energy and Sports Drinks/Shots Consumed in the Last 30 Days, 2016 (percent of product users)
Figure 4-3 | Usage Rates for Energy Drinks & Energy Shots, 2014-2016 (percent of U.S. adults)
Consumer Demographics
Figure 4-4 | Energy and Sports Drink/Shot Usage by Age Group, 2016 (percent of U.S. adults)
Figure 4-5 | Energy and Sports Drink/Shot Usage by Gender, 2016 (percent and index)
Figure 4-6| Distribution of Energy and Sports Drink/Shot Users by Age Bracket & Gender, 2016 (percent of product users)
Figure 4-7 | Distribution of Energy and Sports Drink/Shot Users by Race/Ethnicity, 2016 (percent of product users and index)
Figure 4-8 | Energy and Sports Drink/Shot Usage by Number of Children in the Household, 2016 (percent of adults and index)
Figure 4-9 | Age of Children in the Household Among Energy and Sports Drink/Shot Users, 2016 (percent of product users and index)
Consumer Psychographics
Figure 4-10 | Usage of Energy Drinks, Energy Shots, & Sport Drinks by Level of Agreement: “I make sure I exercise regularly,” 2016 (index)
Figure 4-11 | Usage of Energy Drinks, Energy Shots, & Sport Drinks by Participation in Exercise or Physical Fitness Programs, 2016 (index)
Figure 4-12 | Diet & Nutrition Attitudes by Drink Usage, 2016 (index)
Figure 4-13 | Other Health Attitudes by Drink Usage, 2016 (index)
Figure 4-14| Health Attitudes Among Adults Aged 50+ by Drink Usage, 2016 (index)

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