Summary
In Singapore, the alcoholic drinks market consumption rose 4% with beer dominating the market at 79% share. The weak annual growth and hot weather did not affect much, as the affluent consumers, a large expatriate community and the high number of tourists supported the competitive and dynamic alcoholic drinks market. The explosion in craft beer aided the growth in the category overall as consumers became more educated and willing to experiment.
Key Findings
- Within on-premise, the growing popularity of craft beer helped increase the interest in food and beer pairing.
- Premium lager drove the market as more consumers were willing to spend more on premium beer and higher quality tastes.
- The older generation were the main audience segment that stuck with beer and drank it at most social occasions.
- Wheat beer was new to the market in 2015 and is expected to continue to grow as millennial's continued to want to try new things.
Synopsis
Canadean's Singapore Beer Market Insights 2016 Report provides a complete overview of the Singapore beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Singapore beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Singapore beer market to support your brand development and marketing initiatives
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Singapore beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
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1.Data Revisions Summary
2.Executive Summary
3.Market Context
3.1 Market Parameters Tables
3.2 Legislation and Taxation Tables
4.Market Background Briefing
5.Market Update
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6.Brewer Profiles
7.Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map
Table 1: Singapore Population Size and Growth, 1987-2018F
Table 2: Asia Population Size and Growth, 2005-2016F
Table 3: Singapore Economic Indicators, 2007-2017F
Table 4: Taxation Base
Table 5: Historical Excise Rates of Beer
Table 6: Legal Controls on Beer
Table 7: Tax Burden on Beer @ 5% Abv, 2015
Table 8: Beer Key Facts
Table 9: Top 10 Beer Brands - Volume, 2013-2015
Table 10: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 11: Licensed Brand Owners and Licensees
Table 12: Beer Market Valuation (Local Currency), 2014-2016F
Table 13: Trade Margin Build-Up Model
Table 14: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 15: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 16: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 17: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 18: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 19: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 20: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 21: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 22: Beer Market Valuation (Local Currency), 2014-2016F
Table 23: Beer Consumption by Local Definition, 2012-2016F
Table 24: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 25: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 26: Beer Consumption by Type, 2012-2016F
Table 27: Beer Consumption by Geographic Scope, 2012-2016F
Table 28: Beer All Trademarks, 2011-2015
Table 29: Beer Brands by Local Definition, 2011-2015
Table 30: Beer Brands by Standard Price Segment, 2011-2015
Table 31: Beer Brands by Alcoholic Strength, 2011-2015
Table 32: Beer Brands by Type, 2011-2015
Table 33: Imported Brands by Origin, 2011-2015
Table 34: Beer Licensed Brands, 2011-2015
Table 35: Beer Trademark Owners, 2011-2015
Table 36: Beer Local Operators, 2011-2015
Table 37: Beer leading Brewers/Importers, 2011-2015
Table 38: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 39: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 40: Asia Pacific Breweries Brand Volumes 2011-2015
Table 41: Carlsberg Singapore Pte Brand Volumes 2011-2015
Table 42: New Bridge Investments Brand Volumes 2012-2015
Table 43: LHA Food and Beverages Brand Volumes 2014-2015
HEINEKEN ASIA PACIFIC CARLSBERG SINGAPORE PTE LTD
BREWERKZ
TAWANDANG MICROBREWERY
Pump Room Microbrewery and Bistro
ARCHIPELAGO MICROBREWERY
RED DOT BREWHOUSE
PAULANER BRAUHAUS
LEVEL 33
TCB Beverages
ADSTRAGOLD MICROBREWERY
