Summary
Oral Hygiene market in Sweden will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015. The Toothpaste category has the highest volume share and is the leading value category in 2015. The Flossing Tape segment is forecast to register maximum gain in market share within Dental Floss category. Screw Top is the most commonly used closure type in Sweden's Oral Hygiene market.
Key Findings
- The Oral Hygiene market in Sweden's registered a CAGR of 2.4% during 2010-2015.
- The Mouthwash category is forecast to register slowest growth during 2015-2020.
- Hypermarkets and Supermarkets is the leading distribution channel in Sweden's Cosmetics and Toiletries market.
- Jordan and Colgate are the leading brands of Toothbrushes and Replacement Heads.
Synopsis
Canadean's Consumer and Market Insights report on the Oral Hygiene market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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Introduction
- Report Scope
Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index
Market Overview
- Value and volume analysis for Sweden's Oral Hygiene market
- Historic and forecast consumption in Sweden's Oral Hygiene market
- Degree of trade up/down in Sweden's Oral Hygiene market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
- Leading retailers in Sweden's Cosmetics and Toiletries market
- Leading distribution channels (value terms) in Sweden's Oral Hygiene market
- Leading distribution channels (value terms) by category
Packaging
- Oral Hygiene market by type of packaging material/container (in volume terms)
- Oral Hygiene market by type of packaging closure/outer (in volume terms)
- Oral Hygiene market by type of packaging, forecast (in volume terms)Brand Share
- Market share of leading brands (in value terms) by category
Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean
Table 1: Market value analysis in SEK and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to SEK
Table 4: Average prices (SEK and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
Healthcare Brands International Ltd.
Meda Ab
Ekulf Ab
The Procter and Gamble Company
Sunstar Suisse S.A.
Jordan As
Colgate-Palmolive Gmbh
Orkla ASA
Glaxosmithkline Plc
Henkel Ag and Co. Kgaa
Unilever Plc
Actavis Ab
Johnson and Johnson Gmbh
Sara Lee Corporation
