Summary
The Oral Hygiene market in Hong Kong is led by the Toothpaste category in value and volume terms as on 2015. Private label products in the Toothbrushes and Replacement Heads category registered faster growth than Dental Floss during 2012-2015..
Key Findings
- Of the six categories analyzed, the Toothbrushes and Replacement Heads will be the fastest growing value category, registering a CAGR of 6.5% during 2015-2020
- Hypermarkets and Supermarkets is the leading distribution channel accounting for nearly one-third of the overall Oral Hygiene products distribution in Hong Kong
- The use of Rigid Plastics is forecast to grow at a CAGR of 4.6% during 2015-2020
- The Procter and Gamble Company, Johnson and Johnson Gmbh and Colgate-Palmolive Gmbh are the leading market players in the country
Synopsis
Canadean's Consumer and Market Insights report on the Oral Hygiene market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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Introduction
- Report Scope
Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index
Market Overview
- Value and volume analysis for Hong Kong's Oral Hygiene market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
- Leading retailers in Hong Kong's Cosmetics and Toiletries market
- Leading distribution channels (value terms) in Hong Kong's Oral Hygiene market
- Leading distribution channels (value terms) by category
Packaging
- Oral Hygiene market by type of packaging material/container (in volume terms)
- Oral Hygiene market by type of packaging closure/outer (in volume terms)
- Oral Hygiene market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
- Penetration of private label by category in Hong Kong's Oral Hygiene market
- Private Label growth (in value terms) compared to brands
- Market share of leading brands (in value terms) by category
Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean
Table 1: Market value analysis in HKD and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Average prices (HKD and US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
The Procter and Gamble Company
Colgate-Palmolive Gmbh
Johnson and Johnson Gmbh
Glaxosmithkline Plc
Hawley and Hazel (Bvi) Co. Ltd
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